In 2021 Lemon & Paeroa released a marketing campaign named "Room Manu". It started using a male in House, wearing an area suit, who jumps from a System to totally free fall to the bottom, and ultimately landing in a pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa commenced Manu Applied Sciences Aotearoa (MASA) which had a logo